The practical application of emerging technologies - blogs and customer relationships. For those of you wondering if "blogging" was a passing fad or a coming business reality - this post should answer your question.
The document provides a policy and set of guidelines for the responsible "engagement in innovation and dialogue" for any form of on-line activity by employees at IBM. From a big picture perspective, this is corporate policy arrived at by a group of individuals in a relatively short period of time. Interestingly, its just not the document I would have expected from IBM. While I am sure there was "adult" supervision (read management and legal help), those opinions appear to carry the same weight as any other contributor. In some respects, I guess this is the definition of transparency.
5:05:14 PM 
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