This article on big company CEOs reluctance to blog does not surprise me at all.
Blogs are an enormously powerful on both sides of the fence and its still early. If you are going to make forward-looking statements, openly bash your competitors, or simply tout your stock, youíre headed for trouble. I would argue that's true regardless of the form that the communication takes or its medium. It also largely misses the point. If this is your concern, donít have a public blog.
However, if used properly, it can also be an incredibly positive tool, especially inside your company. Your audience inside the company wants to know what you think and you need to be available to them. Comments are a great source of unfiltered feedback that gives you the pulse of the organization and when everyone is reading it - itís the ultimate tool to help align objectives from a strategic perspective. Remember its two-way communication and you can link to other influencers. Human organizations thrive on the currency of influence. Internal blogs represent the best way to facilitate that thought process.
3:58:56 PM 
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