Updated: 11/1/05; 8:47:12 PM

 Tuesday, October 25, 2005

Emerging Trend

I keep wanting to do more on my blog, but somehow just keep running out of time. I guess I'm going to have to use those wasted hours between 1am and 5am to do something besides sleep.

Anyway, I am really noticing an emerging trend among companies and their increasing interest in developing a blogging capability. While it was focused primarily on internal projects for the first half of this year, the focus has definitely grown to include developing a strategies for external blogging.

The goal, of course, is to develop a group of internal bloggers that can be unleashed upon the outside world. Could it be that the corporate world has really discovered that its easier to participate in the dialogue rather then try to create and control it? It was always impossible, but simply recognizing that is a giant leap forward.

With the number of consumers who are blogging and/or reading blogs (insert your favorite statistic here) as a basic news source, it would seem to be a great direction to go with corporate communications. Imagine a real (rather then contrived) nationwide focus group - all you have to do is listen and respond where appropriate. Its great to see these emerging strategies move us beyond spam and blind advertising?