CEO Blogs
Sometimes I think they write articles like this just to get a discussion going. ;-) Its true here. The comments are better than the article.
Its not about the CEO blogging - its about the company and its collection of individual personalities blogging. Its about conversing with a person in the company that can answer your question or provide you with the information you need - that's where the value is. Its not about one voice, its about lots of individual voices...