Thursday, January 29, 2004

Business 2.0: Why blogs mean business. Folks have forgotten that blogs work because people have something to say and others find what they say valuable. Our business culture works the same way -- it runs on the currency of influence, authority, and relationships. People who have strong and well-informed opinions command respect and become influencers; they win deals, drive decisions, and ultimately determine the fate of companies. The thirst for high-end business information -- the kind that makes people feel like influencers -- has created a $15 billion professional publishing market in the United States alone. The only thing I would add is that blogs and their companion RSS feeds create an environment that allows you to process information much more effectively. When the formation of opinions takes place in an environment where there are multiple original sources and where comment and, yes, criticism are encouraged, you are bound to get better opinions or at least more accurate ones.  Email was a big jump is speeding that process up.  As for publishing, blogs are a quantum leap ahead of email. 4:21:03 PM    comment []

ComputerWorld: Blogs bubble into business "I believe it is important to the CIO and the enterprise, because blogging introduces a new way to create, share and leverage knowledge in the enterprise," John Patrick, president of Attitude LLC in Ridgefield, Conn., and former vice president of Internet technology at IBM. Its a shame the reporter didn't talk to UserLand.  We have a number of customers from Daimler Chrysler to Motorola and DuPont that use our products in the corporate context.  Even more are experimenting with weblog-based content management in their organizations.  (In some respects, the academic community is much further along then the corporate side in adopting this technology.) Personally, I think blogging technology has the potential to become very important to companies, though I would agree that CIOs haven't paid much attention to blogging.  I think the problem is that they are unfamiliar with how to leverage a technology that grows organically across the organization.  As we progress, it will become more clear.  2:48:29 PM    comment []

© Copyright 2005 Scott Young.