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Sunday, June 6, 2004 |
RSS in the Online News Space. an excerpt from the post
...But Rosenberg [Salon senior vice president of editorial operations/managing editor] doesn't see RSS as a potential solo revenue stream, although he says the company is closely watching RSS advertising experiments like the text ads-in-feed at InfoWorld. "Plainly, ads in feeds would need to be relevant to the user -- perceived to have some value -- otherwise, the user will just unsubscribe," Rosenberg wrote. "My hunch is that ads-in-feeds is not the future; instead, the business value of the feed is in building traffic to the site. With the ad market picking up again, everyone is back to thinking about ways to build traffic." ... [Alex Barnett blog]
6:42:02 PM
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© Copyright 2005 Scott Young.
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